About Us – Honolulu, HI
Locally Owned in Kalihi Since Day One
Aloha. We're Choice Automotive.
A locally owned and operated dealership at 525 North King Street in Honolulu — over 12 years in business, grown from 20 cars on the lot to nearly 200. That growth came from one place: our customers.
525 North King Street, Honolulu — come say aloha.
From 20 Cars to 200+. All Because of You.
Twelve-plus years ago, Choice Automotive opened with 20 vehicles on the lot. Today we carry 180 to 200 — trucks, Tacomas, 4Runners, Teslas, family haulers, and the occasional lifted rig that stops traffic on King Street.
That growth didn't come from billboards. It came from repeat customers, their cousins, their coworkers, and the strong relationships we've built with our banks over the years — relationships that let us get real people approved, not just people with perfect credit.
Because Hawaii auctions can't keep up with island demand, we hand-pick inventory from California, Washington, and sometimes Nevada, then bring it home. It's how we keep the largest selection of quality used vehicles in Honolulu on one lot.
We look forward to meeting you and earning your friendship. Mahalo.
— Gabriel Romero, General Manager, Choice Automotive
What We Believe
Four things guide every deal we do. They're printed on the wall, but more importantly, you'll feel them the moment you walk in.
Let's make a friend
A sale lasts an afternoon. A friendship lasts through your next three vehicles — and your neighbor's, too.
It's Hawaii, and we all know each other
On an island this size, word travels fast. Our reputation is our whole business, and we treat it that way.
Life happens — we're here to give you options
Credit around 620? Fresh PCS orders? First car after a rough stretch? Our bank relationships exist for exactly these moments.
Do it RIGHT. Do it with PRIDE. Own it.
From how we recondition a Tacoma to how we structure a loan — if our name is on it, it gets done right.
Built for Hawaii Drivers
Our lot reflects what island life actually asks of a vehicle. If you're hauling to the North Shore on Saturday and school pickup on Monday, we've probably got three options waiting.
Trucks & Toyotas
Tacomas, 4Runners, and lifted trucks are our bread and butter. They hold value in Hawaii for a reason, and we stock deep.
Shop trucksTeslas & Electric
Gas is expensive here — you've noticed. Our Tesla and EV selection is one of the strongest on Oahu right now.
Shop electricFamily & 3rd Row
Reliable everyday vehicles and 3rd-row SUVs for ohana of every size — including plenty under $10k.
Shop 3rd rowOn Maui, the Big Island, or Kauai?
Neighbor island inventory is thin and prices run high. We ship — and for qualifying vehicles, inter-island shipping is free. Military families PCSing to Oahu, we work with your timeline too.
“It was such a pleasure working with BJ and Brian. My partner and I just walked in didn’t know if we are gonna get the car that we wanted and ended up going home with it! They made it so easy for us and really did a great job of making us feel welcome.”
“Shout out to Knard for pushing through and helping us get the vehicle we wanted. He was very understanding and patient throughout the whole process, and HONEST! If you have doubts with buying a car from a used dealership, I recommend asking for Knard. He says things the way it is…”
“AMAZING DEALERSHIP!!! Justin & his crew at choice automotive were unbelievably awesome! We came in to just LOOK at a 4x4 Toyota Tacoma. Truck was good & sometimes things happens where it don’t go your way BUT!!! They offered me another vehicle that I didn’t bother looking for. & …”
“Honestly hands down, best decision I made was getting a vehicle through Choice Automotive! Big shoutout to schyler for being so helpful, down to paperwork’s to helping figure out what works best. All in all, If you’re looking for a vehicle! Give them a call you won’t even regret …”
“⸻ I purchased a 2022 Subaru BRZ about three months ago, and the entire experience was great. The workers were very helpful and understanding, especially when it came to the price change. Skylar, along with the rest of the team, took the time to explain everything clearly and made…”
Find Us on King Street
Choice Automotive525 North King Street
Honolulu, HI 96817
Sales Hours
- Monday9:00 AM – 7:00 PM
- Tuesday9:00 AM – 7:00 PM
- Wednesday9:00 AM – 7:00 PM
- Thursday9:00 AM – 7:00 PM
- Friday9:00 AM – 7:00 PM
- Saturday9:00 AM – 7:00 PM
- Sunday10:00 AM – 5:00 PM
Open seven days a week — because life doesn't wait for Monday.
Come Make a Friend. Leave With the Right Car.
Get pre-approved in minutes before you visit, or bring your trade and let us put a real number on it. Either way, you'll deal with people who plan on knowing you for years, not just today.